Writing Sales Outreach Script Copy for B2B
About the email:
This is a sample of an email I would send to maintain a working relationship with a retailer selling our product, Glacial Gold. I wrote a version of this while working at Nextleaf Solutions with the aim of inspiring a reorder of product, a reorder of sales-supporting retail marketing assets, or for booking engagement-driving activities such as facility tours or PK sessions.
Since I worked on a marketing team of 2 as this was a medium-sized company, and we had partners & customers all across Canada, there were few opportunities for sales touchpoints, and so our emails were required to act as an informational catch-all which spurred a more targeted conversation upon reply from the customer.
Email subject line:
Glacial Gold: Vape battery follow-up
Hi there [cannabis retail store manager's name],
Hope you're well these days!
We wanted to take a moment to check in to see how your last order of vape batteries has been performing, and if there are any marketing assets that could help support the sale of Glacial Gold products in your store?
We've recently rolled out a collection of additional items that can really let customers Experience the Legacy, all of which are available through the o2o platform. An overview is as follows:
For displays, we have:
A 'display case set' custom-printed to size, complete with a header card, risers, vanity packages, and fake snow
Standalone Sintra signs (logo or Experience the Legacy slogan)
Vanity or compliant packaging
For giveaways, we have:
Stickers
Lanyards
Strain cards
We also have digital assets including:
Sell sheets & one-pagers
Trade marketing guides
Staff training modules
Ecommerce-ready PNG files of all of our packaging
Social media & email assets including logo files
Additionally, we offer tours of our state-of-the-art processing facility in Coquitlam, Nextleaf Solutions, as well as product knowledge (PK) sessions to all of our retail partners as a way to support staff education. To book, please email our sales agency, Cannavolve, at sales@cannavolve.ca or write us here.
If you have any questions or would like to place an order, please get in touch and our team would be happy to assist you.
Hope you have a wonderful day!
Sincerely,
Sera Fedirko-Underwood, BBA
Sales & Marketing Coordinator
Glacial Gold
About Us:
Glacial Gold is a legacy-era brand of high-purity distillate vapes & oils that are made in BC using sun-grown BC bud. We specialize in high-potency formulas at value price-points that connect with experienced users & cannabis-curious consumers alike.
We have the #1-selling CBD-forward vape SKU in British Columbia (our Anytime 1:1 one-gram Vape), along with the highest-potency CBD Oil in Canada (our Distilled 30:30 Oil Drops).