Promotional Posters and Infographic Design
Infographic
While at Perk Hero, (a marketplace app), I assisted in recreating and reimagining our graphic collateral portfolio when the company decided to rebrand. The aim of this infographic (used in a newsletter) was to communicate to the app’s prospective vendors how our drop shipping arrangement worked in an effort to solidify a new vendor partnership deal.
Fashion Forecast
During a fashion buying course, I created a fashion forecast report with themes surrounding earth-friendly natural fibres, innovation, and slow fashion. The report outlined demographics, psychographics, colours, textiles, and styling cues to watch for (as shown, left). The aim of this report was to arm designers, buyers, and manufacturers with the knowledge to create and buy products consistent with changing consumer demands.
Promo Poster
Before Perk Hero’s rebrand, the company created a collaborative promotion with Zaatar w Zeit, a newly-opened Lebanese fast food joint in downtown Vancouver. In order to give greater visibility to the campaign, I created this as an in-store poster to highlight the meal combo option, available only through the Perk Hero app.