https://serafedirko.com/home daily 1.0 2025-03-20 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/04bcfabc-a14c-4091-8fa3-e806285cb947/Novel-LOGO-SQUARE-VECTOR_200x%402x+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c37cf019-ab1d-4415-b193-10245a664a1b/GG+logo-updated-no+watermark+for+print-7in+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a62c1f49-3fb8-44a5-9ecb-94d1e33713ae/akoya_logo_main_white+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/97c0afc6-71e7-4bca-bd4c-adda2c29ac35/Best+western-PngItem_261730+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/8c6e5c16-5fe9-4a14-b350-473472ce599f/Cinesite-logo4-white+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/bac34e84-70a6-4164-beb1-6a3045d5c8ab/Perk+Hero-vimeo2.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a1dd6fcc-9753-4c0b-9998-cad81bea7474/GIPT_logowhite+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/36f7c36e-df59-448d-a55e-3b1b95bcc168/Ro+Tech+logo-black+and+white-300pxwide+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/66ea2107-7154-4b86-83c1-837e97da17eb/kpuma+logo+vector-white+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cfe26a2d-f21a-44fe-9564-165a63bebc70/DH-footer-logo-white+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/795022d9-783a-45e7-a3be-0164548fbf9a/Nextleaf_Solutions_Ltd__Nextleaf_Solutions_Prepares_for_Potentia-2.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/563c1085-b7c0-4fff-bf85-730e06db3d0b/days-inn-white-png-days-inn+copy.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1664013196957-YLP3RYF4HQAZ0OB1S3YH/GG+instagram+grid-2022-09-23.jpg Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/bc29bd90-f055-45cb-8d55-5ef9f6a39531/IMG_6552.PNG Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cdea9ad9-ed46-4459-bbef-213d179f4978/IMG_2258.PNG Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/9030e96a-2806-4fc9-ac17-fa74148ec550/IMG_2264.PNG Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/f40dfd04-3aeb-4fc1-a91e-ec9161187a1e/Screen+Shot+2023-01-15+at+12.57.37+PM.png Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/88130b22-61db-4200-a05c-3f3890dd5005/Screen+Shot+2023-01-15+at+1.14.34+PM.jpg Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a8aba709-5624-4102-b8d3-ee2fcd822863/CCELL+Banner+pic+in+the+wild.JPEG Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/16dd90ca-7fbb-4ada-b501-751a23c45ecc/Fanny+pack+contest+poster.PNG Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/54c503b3-7e7b-4995-a05c-329fb45fa0a7/3-4+ratio+crop-new+products.png Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1614538a-8816-4a84-9261-82e9a63dcb27/Tablecloth_Mockup_3-background2.jpg Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/06d043ea-29b6-4294-b174-8f07548d9dd6/THC+in+my+CBD-website+crop.png Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ee3f9fc7-3f83-4190-93cb-e07d782d2181/Pet+treatery+grid-reels-2.png Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/eb5fc655-0e2c-4286-b855-176cb07e79e7/Amazon+video+mockup-3.png Home https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/371d6358-f6ff-4675-b942-6c3555674d85/Norvan+postcard-7.png Home https://serafedirko.com/contact daily 0.75 2020-10-26 https://serafedirko.com/zgf-architects daily 0.75 2023-11-10 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1690696825474-9MQZ246MLVWFBQUEMBOE/AdobeStock_389577616-seras+edit-small.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/5c71ad89-440e-4f42-b439-eadc7ebd37d8/Kamy-The+Femme+-+Proper+Fit.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/3c396f6c-9910-4c73-8faa-116180e9777a/Weekly+Deals-Zaatar-social+ad+preview.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ee3f9fc7-3f83-4190-93cb-e07d782d2181/Pet+treatery+grid-reels-2.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1690692327386-DR3GKP6XINBW4RFFEIL7/Grid+layout-terpene+university.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a495410c-ae22-4048-9f7b-77fd05da18a7/shop-gluppix.jpg https://serafedirko.com/visual-merchandising/brooklyn-clothing-co daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617756431842-3U5G4MZ3LJBQA081T57E/IMG_4493.jpg Visual Merchandising Projects - Brooklyn Clothing Co. - The Pitch & Design Brooklyn Clothing Co. needed a new window display. Given the owner’s parameters, my team and I developed a proposal based on merchandise carried in-store. My display concept (above) titled ‘laser legs’, featured KATO-brand jeans which used laser technology to distress denim as opposed to standard stone-wash distressing, which involves significant water waste. This addresses sustainability concerns in the industry while acting as a conversation piece. This mockup shows the denim, backed by wood and illuminated with LED strip lights for visibility, shows KATO denim suspended with industrial-looking clamps (mens workwear reference) and used fake lasers to catch the eye of window-shoppers. The idea was that the display would prompt customers to come inside to learn more [about why pants had lasers pointed at them] and open up a selling opportunity. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617758059833-SKQHJPE3CIZ9HRPF2KDU/IMG_6565.jpg Visual Merchandising Projects - Brooklyn Clothing Co. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617767703232-4GQUESBEL7BQP9FMYNUP/IMG_6562.jpg Visual Merchandising Projects - Brooklyn Clothing Co. Pictured above is the free-standing fixture, positioned furthest from the store entrance. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617757442677-P20BZ1W0GN6X7APW9BE7/IMG_4710.jpg Visual Merchandising Projects - Brooklyn Clothing Co. - The Installation Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://serafedirko.com/visual-merchandising daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617755527165-QS5VF0OOEAMJEKYWIC0K/DUER+performance+merchandising+display.jpg VM - Menu - DU/ER Performance https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617755582730-US8JLB1WZ1V50YEA55HL/Denim+jeans+with+lasers+window+display+mockup.jpg VM - Menu - Brooklyn Clothing Co. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617755710380-ZAITCG2A08BLQ1BQXM09/Home+decor-croton+plant.jpg VM - Menu - Other https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617755320814-THJ0K8JF497AS5SI1R27/Fjallraven+Kanken+Bags+display.jpg VM - Menu - FJALLRAVEN https://serafedirko.com/visual-merchandising/fjallraven daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617775210385-92O46RJ52FV8B7WXY7HX/Fjallraven%2Bvisual%2Bmerchandising.jpg Visual Merchandising Projects - FJALLRAVEN - Freestanding Point of Purchase (POP) Display Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617775310084-JDWE6RAK654O209VDUVF/Fjallraven+visual+merchandising+display.jpg Visual Merchandising Projects - FJALLRAVEN https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617775441522-ZTJ7EZJCJ1N5HLNOKS8D/Fjallraven+visual+merchandising+accessories.jpg Visual Merchandising Projects - FJALLRAVEN Accessory merchandising (gear bags, wallets, and handcrafted sunglasses at the cash desk). https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617768988566-71IUR6616P6MJX38ABK4/Fjallraven+Kanken+Wall.jpg Visual Merchandising Projects - FJALLRAVEN - Kanken Bag Wall At FJALLRAVEN I redesigned the colour flow based on available stock of Kanken mini backpacks. This particular display utilized magnets to allow for easy arrangement and versatility when swapping out colours seasonally. https://serafedirko.com/visual-merchandising/duer-performance daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617776957895-PE0C2UYIK26RL8PC4KNN/Duer+performance+pants+merchandising.jpg Visual Merchandising Projects - DU/ER Performance - Summer Chinos & All-Weather Trousers At DU/ER Performance (a brand known for creating jeans with stretch and gussetss designed for biking and hiking) I designed the merchandising table for the release of their new ‘Live Lite’ (breathable Summer fabric - in front) chinos and their ultra-soft ‘No Sweat’ pants (designed to feel like sweatpants but look like everyday-wear - in the back). The displays were intended for customers to easily pick up the pants to feel the material (the true value of the pants) and allow sales associates to segway into conversation regarding the active lifestyle usage of the item. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617777097114-7KJEEILGKQKH38HD3PRQ/Duer+performance+denim+display.jpg Visual Merchandising Projects - DU/ER Performance - Freestanding Point of Purchase (POP) Display Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://serafedirko.com/visual-merchandising/other daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617778651374-VPLI7UR8KJBT8VNFU4O4/Destiny-Millns-x-Sera-Fedirko-x-Lindsey+Blane.JPG Visual Merchandising Projects - Other - Flower Vortex Inspired by Alice in Wonderland, I styled model Destiny Millns in a pink tulle Betsey Johnson dress around a circle of flowers to convey a blissful gaze up to the sky. Photo by Lindsey Blane and makeup by Chelsea Rose Falk. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617778765057-77WGRQOY9IB8VUGW6OCL/Destiny-Millns-x-Sera-Fedirko-x-Caleigh-Mayer.JPG Visual Merchandising Projects - Other - You Don’t Say… Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617778930824-Y2G5B6JR4E8VVWMJVJUN/Home+design.jpg Visual Merchandising Projects - Other Home Decor Using the rule of thirds I balanced an antique writing desk with a French painting, a vintage lamp, and a lustrous Croton plant. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1617778860939-67AZRQKRK7MAZRHJ1IH0/Destiny-Millns-x-Sera-Fedirko-x-Lindsey+Blane.jpg Visual Merchandising Projects - Other https://serafedirko.com/work-samples daily 0.75 2023-10-23 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1690692327386-DR3GKP6XINBW4RFFEIL7/Grid+layout-terpene+university.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cdea9ad9-ed46-4459-bbef-213d179f4978/IMG_2258.PNG https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c46265be-dad7-4ef9-81f4-af767a7a960e/Aunt+Leahs+Place-Reel+cover+2.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a8aba709-5624-4102-b8d3-ee2fcd822863/CCELL+Banner+pic+in+the+wild.JPEG https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cafff026-0a9e-4c17-be2d-ce35ae1be53a/665E9530-5DCC-489E-A76F-991DA4103AB2.JPG Recent work samples https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a832b41a-dc7b-4080-950e-cd2eba61ee80/FCF59F87-89FB-418E-8E66-3ED95790EB2A.JPG Recent work samples https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/6f7624b4-5fd7-4c23-b989-61b9b9007eeb/9CBAC45F-840A-4690-9955-C4C65FB3B5A5.JPG Recent work samples https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/510cf6ff-5e11-47a7-a39c-28f3cfb270ab/46217706-BD00-4A71-9A6E-BD38892D0E81.JPG Recent work samples https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/804831f7-8f1a-41a7-ae71-131d5a499329/3ACED532-632A-46A2-B17B-8BC868A84CD4.JPG Recent work samples https://serafedirko.com/photography daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ff8b0a71-b45d-4f94-bfbe-155f232b6d93/IMG_4550.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/63d8c1e7-e70c-49f0-9781-6ccb893c966e/IMG_4669.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/41a70924-3483-438c-a05c-c82a05016812/IMG_4960.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/42f1dc9a-9829-4eb8-b07e-7f90d9c85ee1/IMG_9556-2.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/e7f6064c-1974-43b2-8c3e-9ed2fa2dace1/IMG_9729.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/08005492-ad75-4145-82c4-9a1a391a8a45/IMG_2354-2.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/fc40972c-7b0d-447e-b55f-45fcc3f5874c/IMG_9668.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cd537869-af3b-4e87-a4dd-26b5f4228976/IMG_4911.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c432fbc7-a4e4-4472-9842-49f2c4875244/IMG_3242+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/25ed4324-d790-4b2c-b0bd-3f757353ef88/IMG_6954.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/b201349a-2fc2-4655-a4a2-806423fb8019/IMG_2645+%281%29.jpg https://serafedirko.com/styling daily 0.75 2023-10-24 https://serafedirko.com/styling/picton-magazine monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603579649260-ES14JC8WJSB8GG876B58/Tear+sheet+-+summer+sadness.png Styling - Picton Magazine https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603579696101-4JFK479Z142GRLDXAG7E/20190415_Editorial_SummerSadness+79.jpg Styling - Picton Magazine https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603579689207-QCN2V2MV9CBN6CPR2OSX/20190415_Editorial_SummerSadness+44.jpg Styling - Picton Magazine https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603579731791-Z9BFU14ERPZDE68EZ1U7/20190415_Editorial_SummerSadness+167+copy.jpg Styling - Picton Magazine https://serafedirko.com/styling/creative-concept monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603571558789-Y5D20IW26T4ZPE4G2NB9/IMG_0115-Edit+small.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603572458073-WGQ7TYB8ODBIW062C3ZU/Copy+of+IMG_0029.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603573513357-LR3UA4RWA02QANRKRKHV/IMG_0379-Edit+supersmall.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603573523322-TVWQOF4DP6PDVZZ3KAWP/IMG_0822-Edit+small.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603573536699-GFNGTLXMQHTRQHZDFRHS/Copy+of+IMG_0528+copy.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603572459815-PKD5PUCJDFBF00BNMACP/Copy+of+IMG_0832-Edit+copy.jpg Styling - Creative Concept https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603572426696-N4J5143PYSZII48P7LFH/Copy+of+IMG_0976-Edit+copy.jpg Styling - Creative Concept https://serafedirko.com/styling/beebop-studio monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603576078463-T55EZTH0Z0A2FH67EP6T/_DSC4192.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603576099087-2DXY52MDE7JX0I4KJ5PV/_DSC4282.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603576154906-TUEQVYLVZSHICQDODZEQ/_DSC3616.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603576156826-UYEF2OF7R08Q5J8YFVH1/_DSC3787.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603577252833-NOTKWIEZKJLH8FYJVDOZ/_DSC4168+copy.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603577785997-29VKM831HY8GYN7EKDP5/_DSC3896+cropped.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603577798469-ETYQ8CI8ACA4KL4AWQPT/_DSC3841+flipped.jpg Styling - Beebop Studio https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603576944777-FCCR6TYOSFESHNNDZ23O/_DSC4159.jpg Styling - Beebop Studio https://serafedirko.com/styling/power-of-my-people monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/2b16dd4e-0aa6-4db3-95c5-3ec165786d0a/Daniella-The+Curator-Long+Sleeve+Duster+Coat.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/7306cc81-bd45-4761-aee6-a6bc0759de62/Kamy-The+Mariner+-+Proper+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/8e1316b5-3abd-4999-8428-f5d54f562ced/Daniella-The+Friend-Proper+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ca8c7a42-ce22-4b94-aacb-9300259a0d9d/Kamy-The+Poet+-+Wayward+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/65a8e6c5-4526-4406-b51f-2924ca72ee5b/Kamy-THE+MINIMALIST+-+TAN+WAYWARD+FIT+PANTS.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/d4ebfa20-6044-4765-8316-81959804db27/Daniella-The+Femme+-+Wayward+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/29f5fa88-568b-45e4-ac7e-1ba4e924ca99/Daniella-The+Poet+-+Wayward+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/d5c5a93a-c111-4280-b18d-cc97e1d64e0e/Kamy-The+Femme+-+Proper+Fit.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c6516f48-05f5-4ba4-8530-7af9af1e8e51/Daniella-THE+MINIMALIST+-+TAN+WAYWARD+FIT+PANTS3.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/0f99a7dd-6954-48a1-b34c-6dc8405f5b2a/Daniella-The+Muse-Woven+Tee2.jpg Styling - Power of My People https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/08fb0964-3641-41f7-a0fa-f8856a2520f7/Kamy-The+Philosopher+-+Wayward+Fit.jpg Styling - Power of My People https://serafedirko.com/styling/galai-studios monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/bc9db8c6-c64d-4ed1-be7e-c97a93d3bb05/MEK02237-Edit.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/e96a2979-833d-40a1-8a56-223cf49d7f8e/DestinyxGalaiCollab-HighRes-12-2.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/9dc95f7e-fbf9-48f1-b2b5-fde024cb7692/IMG_7400.JPG Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/e8f8ca34-d023-4b33-a99f-fe494ace33f9/MEK02267-Edit.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/b96a07fe-ccb8-49a9-8449-c7212f100a85/IMG_1746-Edit.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/d94428fc-2534-47db-84dc-3442431ce964/DestinyxGalaiCollab-HighRes-9.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c0e81fad-28e5-45b6-ac4a-e1cef30a406e/DestinyxGalaiCollab-HighRes-8.jpg Styling - Galai Studios https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/acabddd3-8e30-4cd1-8bf7-9ca2463f866f/DestinyxGalaiCollab-HighRes-2.jpg Styling - Galai Studios https://serafedirko.com/marketing daily 0.75 2025-03-20 https://serafedirko.com/marketing/strategy-campaigns monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603655342199-TPP4MS20BUNT3RXA8OG8/Weekly+Deals-Zaarar2.jpg Marketing - Strategy + Campaigns Sample of the copy and display that I curated within the Perk Hero app for the Zaatar W Zeit x Perk Hero promotion under our Weekly Deals campaign. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603651797748-4F9BIQFX94VM8WRX1JNE/1%3A5%3A10+deal+merchant+list.PNG Marketing - Strategy + Campaigns List of merchants involved in a campaign where after my team negotiated deals, I matched each merchant to an influencer to coordinate unique promo content. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603652997182-VE4WDBWYYFUQ5QN1153L/Zaatar+W+Zeit+Weekly+Deals+poster+V4.png Marketing - Strategy + Campaigns Poster design for in-store display created for a promo collaboration with Zaatar W Zeit to advertise a lunch bundle deal through Perk hero. Created using Adobe Photoshop. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603653017730-ENWQFQ6Y2JZ26D5CTXUS/Pitch+to+Rain+or+Shine.png Marketing - Strategy + Campaigns Sample from a larger pitch deck to Rain or Shine Ice cream for a $1 Ice Cream promotion, wherein Perk Hero would partially subsidize the deal with the ice cream shop to draw users to purchase through the app. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603651774910-8R2BTDXPZCKAWFOO3BN4/Daily+Hive+article+for+1%3A5%3A10+deal.jpg Marketing - Strategy + Campaigns Final launch article with Daily Hive for Perk Hero's $1/$5/$10 deals campaign that I assisted in organizing. While I didn't write this article (this was commissioned to Daily Hive), I did edit throughout the revision process. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603671098696-2DB7YEX39FEGQZZ4B103/Missvancityfoodie-Trudy-Maizal+RMF-Churros.jpg Marketing - Strategy + Campaigns Influencer video for one of the partnered restaurants for the $5 co-sponsored deal on this promo. The CTA in the video instructed viewers to visit the Perk Hero app to claim the deal. https://serafedirko.com/marketing/micro-influencers monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603669107309-B367NMXYLMCAI25081ZS/Sopheats-ben+gongs.jpg Marketing - Micro-Influencers - $1/$5/$10 promotion: For a large-scale user-facing promotion I assisted in running at Perk Hero, this encompassed four significant groups of players: (1) The Perk Hero marketing team (myself included) (2) Existing merchants on the platform - total of 14 vendors (3) Foodie influencers - total of 12 influencers (4) The Perk Hero development team, who created custom app functions To make this deal possible, I liaised with influencers to communicate objectives and ensure they were met, distributed visual collateral to the aforementioned stakeholders, created social content (teasers, static posts, stories, captions), performed community management duties via social, and created a marketing campaign email + push notification via Mixpanel. In the end, my team and I coordinated our influencers to produce 2 IGTV videos, 1 TikTok, 9 static posts. The resulting impact saw a 650% increase in app downloads, a 900% increase in daily app transactions, and a 125% increase in social engagement. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603671097475-FRAHAT0LOFQSI0JIOYVQ/Mel-Blackholetummy-Trish+Juice.jpg Marketing - Micro-Influencers https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603671098696-2DB7YEX39FEGQZZ4B103/Missvancityfoodie-Trudy-Maizal+RMF-Churros.jpg Marketing - Micro-Influencers https://serafedirko.com/marketing/paid-advertisements monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/d40c1253-7490-4713-b152-f07bc2585595/Screen+Shot+2021-03-12+at+9.51.50+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/b7bbd40e-6f62-4653-b129-d68e87ef3f17/Screen+Shot+2021-03-11+at+4.20.42+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1bbde8b2-32a1-4c30-b6d2-4a7575f2fccd/Screen+Shot+2021-03-12+at+9.56.38+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/fa18bf5e-d2cb-40ec-8cd8-b8d66dc5b48d/Screen+Shot+2021-03-12+at+9.52.40+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/6d87c12d-e0fb-4cbe-8800-4e808a8b1dca/Screen+Shot+2021-03-11+at+4.39.53+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/7610f5f1-757d-47de-98b8-fdd12ac452b7/Screen+Shot+2021-03-11+at+5.09.43+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603674172060-2OVH30AFVNFVG92NWA6I/Weekly+Deals-Zaarar-social+ad+preview.jpg Marketing - Paid Advertisements https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603672685598-QOYW161T2QACG02JEC3O/Perk+Hero+Managed+Store+ads.png Marketing - Paid Advertisements https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603672678612-ZWI57M5Q5KXJ2CKZODWN/Perk+Hero+Managed+Store+ads2.png Marketing - Paid Advertisements https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1603672685359-NZY4ID3JD0M7BMMIWOEE/Perk+Hero+Managed+Store+ads3.png Marketing - Paid Advertisements https://serafedirko.com/marketing/events monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/6d1cdaeb-27d2-414a-9929-5c1541fe3d6d/IMG_2672.jpg Marketing - Events Management The setup https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/41ae5edc-aad5-49ee-96f7-2054a4e2bf71/IMG_2713.jpg Marketing - Events Management Candy & snacks table - kept basic to accommodate most dietary restrictions as per my recommendation https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cc0dde01-6e1d-4713-964b-57d7c9460e67/IMG_2721.jpg Marketing - Events Management Portfolio showcase table & gallery hall https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1c28b6e4-1526-4cbb-8e4f-c31582158d23/IMG_2884.jpg Marketing - Events Management Here I am (right hand side) moderating the panel of 3 creative business leaders for an audience of 100 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/fe6abbfe-5074-4f94-9853-417dca83fa7d/IMG_2740.jpg Marketing - Events Management Lacroix water station - healthier option that alleviated the need for several types of drinks https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/dea488d5-d0a4-4624-9736-6e372f51cf2c/IMG_2747.jpg Marketing - Events Management Graduates & artist biography wall https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a535558d-496a-4af2-a6f5-92d2b1cba7ea/IMG_2760.jpg Marketing - Events Management Graduation portfolio showcase & gallery hall https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/03f3b902-39a8-4db7-a375-21bde97efe4b/IMG_2767.jpg Marketing - Events Management DJ Seko https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/488e1289-a2d0-496a-8cb5-fa73fb5277e0/IMG_2809.jpg Marketing - Events Management Kelly, Nicole, & Komal managing the screen-printing station https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c5ba9bd6-562c-4510-9dbf-30ef74476401/IMG_2820.jpg Marketing - Events Management Freebies table, courtesy of our panel contributors https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/df233312-0f58-4318-976f-0d6ac7abec48/IMG_2821.jpg Marketing - Events Management Business cards, courtesy of our panel contributors https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/2851f3c2-768e-4ae3-bddc-0beae5270888/IMG_2910.jpg Marketing - Events Management Attendees listening on the panel discussion https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/9f1283e2-2be0-42de-b19d-1d034ee82d5b/IMG_2987.jpg Marketing - Events Management Our prof, Natasha, passing the mic for audience questions https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/226b1c0a-12cf-4b97-8557-e5ee5c26b0e6/IMG_2996.jpg Marketing - Events Management Komal, our MC for the night making closing remarks https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/37fd9c3a-e4b2-4c7e-ae9f-00baaa8538d8/IMG_3028.jpg Marketing - Events Management The planning committee: Myself, my graduating class, and our prof. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/8798aacf-e75e-4efd-9fb3-550a9aed5fa8/event+poster_behindthebrand.png Marketing - Events Management Event poster https://serafedirko.com/marketing/social-email monthly 0.5 2023-05-31 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ee3f9fc7-3f83-4190-93cb-e07d782d2181/Pet+treatery+grid-reels-2.png Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1664013196957-YLP3RYF4HQAZ0OB1S3YH/GG+instagram+grid-2022-09-23.jpg Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/cdea9ad9-ed46-4459-bbef-213d179f4978/IMG_2258.PNG Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/f40dfd04-3aeb-4fc1-a91e-ec9161187a1e/Screen+Shot+2023-01-15+at+12.57.37+PM.png Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/bc29bd90-f055-45cb-8d55-5ef9f6a39531/IMG_6552.PNG Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/88130b22-61db-4200-a05c-3f3890dd5005/Screen+Shot+2023-01-15+at+1.14.34+PM.jpg Marketing - Social + Email https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/9030e96a-2806-4fc9-ac17-fa74148ec550/IMG_2264.PNG Marketing - Social + Email https://serafedirko.com/marketing/video monthly 0.5 2023-05-31 https://serafedirko.com/copywriting daily 0.75 2025-03-20 https://serafedirko.com/copywriting/restaurant-launch monthly 0.5 2021-04-13 https://serafedirko.com/copywriting/press-release monthly 0.5 2022-12-06 https://serafedirko.com/copywriting/seo monthly 0.5 2023-07-29 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/775d4905-b10d-4582-8e65-8dc86cab67fa/Copywriting+SEO-squarespace+back+end.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/2c9ef10f-bc98-4a1a-8215-d442eb7a4a0f/SEO_Sera+Fedirko-Underwood.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/ae7660d6-ef38-4bb2-a044-18b0252d68c5/SEO-google+images.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a9c04641-d63f-4b2a-890a-038eece60dde/Yahoo+SERP_Sera+Fedirko-Underwood.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/2a79a019-d751-483d-9ac2-440ce81ad8d1/Weekly+Deals+facebook+ad-perk+hero.jpg https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/98bc96b4-4201-4289-9c31-dfddc9a88ad3/Screen+Shot+2021-03-11+at+4.07.22+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/4532b55f-479b-477d-8409-6ea2c82e9a93/Screen+Shot+2021-03-11+at+4.15.44+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/fec738f8-b136-4b04-82d4-1221867b3f6b/Screen+Shot+2021-03-11+at+4.10.00+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/7fe107df-8210-44cd-9f88-1f09557fe051/Screen+Shot+2021-03-11+at+4.20.42+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/b47b2d71-15b8-4696-a9ee-48296dfabaec/Screen+Shot+2021-03-11+at+4.15.38+PM.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/9f459e2f-2c9e-43e7-be76-991131f597b6/Glacial+Gold_Product+packaging+and+labelling+rebrand.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/66c86f86-e00b-4f0c-8d14-04963b98630a/shop-darrylore.jpg Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a495410c-ae22-4048-9f7b-77fd05da18a7/shop-gluppix.jpg Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/f3baaaac-7d2d-40f6-a283-ef941f934f65/shop-pipe+nose+mae.jpg Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/2336c6e3-5c5b-4ae2-9202-ef887b5fdc13/GG_NEWAfterHours.png Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/97ebb881-a58a-4d95-9e3c-e2680525d87d/GG_NEWRiseShine.png Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/b41a2cb9-63d3-41e2-b96f-b8d36cffca3c/GG_Softgel_lTHC10-50caps.png Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/f7191c39-03f0-49d4-ab79-b6a03b3ab2b4/GG_NEWSoftGel.png Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/8b74b36c-4e11-4702-8d25-fa84482f76bc/GlacialGold_CBD3-1.png Copywriting - SEO https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/77e91cda-b311-4191-b5e9-d79c0acd9bc1/GlacialGold_HighTHC-Hoilday_v2.png Copywriting - SEO https://serafedirko.com/copywriting/sales-script monthly 0.5 2022-12-08 https://serafedirko.com/copywriting/product-descriptions monthly 0.5 2023-07-30 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/4847ae15-bc39-44e0-9fef-f5b15ba2fb4b/Pet+Treatery-Product+descriptions-2.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/43aa1216-4023-466a-bbfd-e2b6da5784f7/Amazon+video+mockup-5-wide.png.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/66c86f86-e00b-4f0c-8d14-04963b98630a/shop-darrylore.jpg Copywriting - Product Descriptions https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/a495410c-ae22-4048-9f7b-77fd05da18a7/shop-gluppix.jpg Copywriting - Product Descriptions https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/f3baaaac-7d2d-40f6-a283-ef941f934f65/shop-pipe+nose+mae.jpg Copywriting - Product Descriptions https://serafedirko.com/copywriting/branded-education monthly 0.5 2023-07-30 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/d7ee4984-d6de-4634-aba6-b3dd55809401/GG_Social+Media_Terpenes_2_Page_1.png Copywriting - Branded Education https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/36daa309-c5c1-415b-b50c-b997adf01e1d/GG_Social+Media_Terpenes_2_Page_2.png Copywriting - Branded Education https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/939b45f1-5230-4c9b-abc4-d5ecc78b8317/GG_Social+Media_Terpenes_2_Page_3.png Copywriting - Branded Education https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/08588e7f-95b1-4ba1-9f96-78a91232a390/GG_Social+Media_Terpenes_2_Page_4.png Copywriting - Branded Education https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/600b76c3-5838-49db-9692-3da206ce0245/GG_Social+Media_Terpenes_2_Page_5.png Copywriting - Branded Education https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/fabb4a05-630c-428b-979e-d40d1ed39f9d/GG_Social+Media_Terpenes_2_Page_6.png Copywriting - Branded Education https://serafedirko.com/copywriting/socialmedia monthly 0.5 2021-03-24 https://serafedirko.com/copywriting/editorial monthly 0.5 2023-07-30 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/3b4a001d-cb20-4446-9da9-b0cc0ea200e1/Writing+Test-Twitter+Mockup.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/c8d092fc-ba82-4f6d-9401-57dbad483b50/Writing+Test-Linkedin+Mockup.png https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/dbdc3d43-bef4-46df-8e37-c5872eb5390e/Editorial+copy+screenshot.png https://serafedirko.com/copywriting/blog monthly 0.5 2021-04-13 https://serafedirko.com/graphics daily 0.75 2022-10-31 https://serafedirko.com/graphics/photos monthly 0.5 2020-12-18 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608244046306-I13QKA778YOTCQN73LJP/Akoya+Comparison+Photo-before+and+after1.png Graphics - Photos - Photo Editing While working as a social media strategist at Akoya Swim, I took the liberty of editing photographs of the product and the wonderful people wearing them. For this photo and for other related work I have become comfortable using Adobe Photoshop, Adobe Lightroom, and Adobe Spark. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608245247468-JK8N14GPDR6Y4EL7HOI8/Pixelated+Gojira+Comparison+Photo.png Graphics - Photos - Photo Manipulation For a sentimental home project I took a picture of my dog, adjusted the lighting, cut the face from the image, and used a pixelation tool in Adobe Photoshop. I then had that image printed on a t-shirt as a gift (as shown). https://serafedirko.com/graphics/posters monthly 0.5 2020-12-17 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608186678370-WY4ERLMA7VR4YQXT3UKL/Dropshipping%2BFlow%2BInfographic%2Bcopy.jpg Graphics - Posters - Infographic While at Perk Hero, (a marketplace app), I assisted in recreating and reimagining our graphic collateral portfolio when the company decided to rebrand. The aim of this infographic (used in a newsletter) was to communicate to the app’s prospective vendors how our drop shipping arrangement worked in an effort to solidify a new vendor partnership deal. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608187208611-O51CDDCPZEH0920HCX0J/Styling+copy.png Graphics - Posters - Fashion Forecast During a fashion buying course, I created a fashion forecast report with themes surrounding earth-friendly natural fibres, innovation, and slow fashion. The report outlined demographics, psychographics, colours, textiles, and styling cues to watch for (as shown, left). The aim of this report was to arm designers, buyers, and manufacturers with the knowledge to create and buy products consistent with changing consumer demands. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608187967984-GPNXJ797I0NJ1B7MEDYA/Zaatar+W+Zeit+Weekly+Deals+poster+V3.png Graphics - Posters - Promo Poster Before Perk Hero’s rebrand, the company created a collaborative promotion with Zaatar w Zeit, a newly-opened Lebanese fast food joint in downtown Vancouver. In order to give greater visibility to the campaign, I created this as an in-store poster to highlight the meal combo option, available only through the Perk Hero app. https://serafedirko.com/graphics/logos monthly 0.5 2020-12-17 https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608106558351-E3ZMFO1K9WIUDIU09ZFS/Rain+Clothing+Co+banner3.png Graphics - Logos - Rain Clothing Co. My logo design for my concept brand, Rain Clothing Co, was inspired by someone close to me who adores running. It matters not to this person whether it rains, snows, or hails - their love for running transcends all, and therefore they needed a special jacket to match their versatility. This person’s Korean-Canadian heritage inspired the brand name and logo, drawn from the Korean character translation for rain, “bi”. Black and white was chosen as a colour scheme as a nod to day vs. night, and to appeal to younger audiences who value minimalist themes. Logo and technical drawing created in Adobe Illustrator. https://images.squarespace-cdn.com/content/v1/5f8e7840f0f197642393635f/1608107871730-8OBZ0UZTQJDUFG0FDN7Z/Bambini%2Bbanner8-FINAL.jpg Graphics - Logos - Bambini Adaptive I designed this logo using Adobe Illustrator to conceptualize a children’s line of adaptive clothing to make getting dressed with disabilities a little bit easier. The name Bambini is borrowed from the Italian word for “kids”. I wanted the logo to reflect the delightful sound of the word and the fun-spirited nature that kids evoke, which I believe is captured well by the font choice and colour selection.