DU/ER Performance
Visual merchandising and layout for Vancouver-based denim brand at their Gastown location.
Summer Chinos & All-Weather Trousers
At DU/ER Performance (a brand known for creating jeans with stretch and gussetss designed for biking and hiking) I designed the merchandising table for the release of their new ‘Live Lite’ (breathable Summer fabric - in front) chinos and their ultra-soft ‘No Sweat’ pants (designed to feel like sweatpants but look like everyday-wear - in the back). The displays were intended for customers to easily pick up the pants to feel the material (the true value of the pants) and allow sales associates to segway into conversation regarding the active lifestyle usage of the item.
Freestanding Point of Purchase (POP) Display
This display was designed to highlight the brand’s various styles available, which included classic denim, chino, and dress-pant in ‘slim’ and ‘relaxed’ cuts. The easy-to-wear black colourway attracts customers who are less adventurous in fashion, while the POP signage (pictured in yellow) seeks to inform customers about how the pants are suitable for biking due to their stretch material composition.