FJALLRAVEN:
Visual merchandising and layout for Swedish outdoor clothing brand at their Kitsilano location.
Kanken Bag Wall
At FJALLRAVEN I redesigned the colour flow based on available stock of Kanken mini backpacks. This particular display utilized magnets to allow for easy arrangement and versatility when swapping out colours seasonally.
Freestanding Point of Purchase (POP) Display
At Fjallraven, merchandise is designed according to ‘product family’ (intended use). In this case, the objective was to display their technical winter line of high-impact hiking clothing, gear, and accessories.
This display sought to combine best-selling items (Kanken backpacks, messenger bag) with high-ticket, less sought-after items (waxable canvas jacket, hiking shoes) in an effort to encourage bundle purchases by product family. As such, I dressed the mannequin in head-to-toe technical gear (stretch-canvas pants, ultra-warm wool sweater, and waxable canvas trekking jacket) and displayed other pieces that would be easy to swap out dependent on the activity.
Front view of the aforementioned freestanding POP display.
Accessory merchandising (gear bags, wallets, and handcrafted sunglasses at the cash desk).