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Explore recent projects below.

Reels, Social Grids, & Product Education

Top right: Click to view a recent reel where I did some flatstyling with thrifted goods to promote a warehouse sale at the Aunt Leah’s Thrift, a subsidiary of the nonprofit Aunt Leah’s Place.

Left: Instagram grid featuring a giveaway, lifestyle content, product-focused content, flatlays, and behind-the-scenes content.

Above: An educational carousel on botanical terpene science for Glacial Gold

Co-Branded Product Lineup Banner for Retail Activations

This banner was a collaborative effort between myself, my manager, and our graphic designer to bring forth the core product offering for Glacial Gold in a banner suitable for sales reps to utilize in retail store demos across Canada.

It incorporates our brand name, the slogan, a key benefit, a nod to our hardware supplier, two key product callout phrases including listing all available types of vape cartridges, and a call-to-action (CTA) banner at the bottom with a reference to our website, our newsletter, and where to find more info.

The goal of this poster was to convey a lot of info (as Glacial Gold is a smaller local brand with limited exposure to consumers), in a way that was eye-catching and impactful, but with a minimal word count to avoid visual clutter.

I wrote the copy, led the design process (wrote the creative brief, walked our designer through the vision, gave feedback in each iteration), negotiated with our supplier on design specs, and coordinated print specs.

Instagram Stories Segment

In the following segment for Nextleaf Solutions Ltd, manufacturer and parent company to Glacial Gold, I strategized, wrote the copy, wrote the creative brief, & led our contract designer through each iteration.

  • Intro

    Nextleaf Solutions (manufacturer) has a state-of-the-art cannabis extraction skid created by a team of in-house scientists & engineers, so this ‘social media holiday’ was worth highlighting in a stories segment.

  • Concept Connection

    Connecting the value-add of Nextleaf’s innovative services to the social media ‘holiday’ (#WorldIPDay), where “IP patent” refers to an “intellectual property patent”.

  • Credibility Overview

    To back up the claims that Nextleaf has IP patents, I highlighted the number of existing patents across multiple countries, and the patent subject areas.

  • Status Report

    Additional details and information that confirms the company’s strategy with regards to intellectual property management.

  • Outro & CTA

    The call-to-action closes the story segment and directs readers to the company press release as well as the official Forbes article.