Marketing is what I do, but Storytelling & Education through Visuals & Writing is what I love.

A pet treat brand loved around the world with distribution in 4+ countries. Managed the brand’s social presence, filmed & edited videos, built an online community, managed influencers & UGC.

A BC-based all-natural oils & vapes brand aimed at high-tolerance consumers. Created videos, educational content, evergreen product-focused content, UGC, and lifestyle content.

A line of inclusive-sizing (standard & plus size) clothing based in Vancouver. Created video content, styled photoshoots, led influencer marketing, & created all static content.

A food-ordering & contactless payment app (which later turned into an e-commerce platform). Created campaigns, led influencer marketing, and curated content.

A line of bespoke luxury clothing & illustrations designed by Erika Solway. Styled a photoshoot on-location with 3 models, curated content, & wrote thoughtful captions.

KPU Marketing Association (KPUMA), a student-led club designed to teach core marketing skills and build leadership opportunities. Here, each quote bubble represents a blog I coached on.

When I focused my career on fashion styling in 2018 & 2019, I led the visual direction, recruiting, location scouting, sourcing, and styling of several larger-scale projects involving up to 8 participants.

Led the creative direction on a rebrand for Norvan, working with designer Matt Wood (& creating some assets myself) to produce several logos, stickers, postcards, business cards, & a brand guide.

Part of a series of 28 unique videos for The Granville Island Pet Treatery that educate consumers on each product. Creative-directed, storyboarded, wrote the script, filmed, & edited videos.

Informational poster design for a retail-facing contest. Designed & printed the bag, created the poster, and wrote the copy. Intended for use through a sales agency.

Led the creative brief for the design process and printing of several 7-ft banners co-branded with CCELL, Glacial Gold’s hardware supplier. Intended for retail activations, demos, and selling.

Tablecloth for retail activations, demos, and trade shows for use alongside the retractable banner. Wrote the creative brief and led the design process.

New branded label designs for new products & categories. Led the creative brief and design process for a total of 13 products.

Educational video concept, copy, & design direction to improve consumer knowledge & brand awareness. Wrote the copy, performed the storyboard, & led the design.