Social Media & Email Newsletter Management

As the sales & marketing coordinator at Glacial Gold (a consumer brand under Nextleaf Solutions Ltd, a producer & manufacturer), I managed social media for both entities by creating a social calendar & strategy, led the content creation for visuals & copy, and executed on community management through regular interactions with a variety of audiences (consumers, retailers, & investors).

  • Reels created by Sera Fedirko-Underwood & influencers for The Granville Island Pet Treatery

    The Granville Island Pet Treatery

    A pet treat brand loved around the world with distribution in 4+ countries. Managed the brand’s social presence, filmed & edited videos, built an online community, managed influencers & UGC.

  • Glacial Gold Instagram Grid

    Glacial Gold

    A BC-based all-natural oils & vapes brand aimed at high-tolerance consumers. Created videos, educational content, evergreen product-focused content, UGC, and lifestyle content.

  • Akoya Swim Instagram Grid

    Akoya Swim

    A line of inclusive-sizing (standard & plus size) clothing based in Vancouver. Created video content, styled photoshoots, led influencer marketing, & created all static content.

  • Perk Hero Instagram Grid

    Perk Hero

    A food-ordering & contactless payment app (which later turned into an e-commerce platform). Created campaigns, led influencer marketing, and curated content.

  • Beebop Studio Instagram Grid

    Beebop Studio

    A line of bespoke luxury clothing & illustrations designed by Erika Solway. Styled a photoshoot on-location with 3 models, curated content, & wrote thoughtful captions.

  • KPU Marketing Association Instagram Grid

    KPUMA

    KPU Marketing Association (KPUMA), a student-led club designed to teach core marketing skills and build leadership opportunities. Here, each quote bubble represents a blog I coached on.

  • Freelance Styling Instagram Grid

    Freelance Styling

    When I focused my career on fashion styling in 2018 & 2019, I led the visual direction, recruiting, location scouting, sourcing, and styling of several larger-scale projects involving up to 8 participants.

Social Media

Glacial Gold: Audience was consumers & brands. Content creation was more of a focus due to this audience being very active on social media and receptive to content around product launches, cannabis lifestyle, and cannabis education. Tone was playful, inviting, and educational.

Nextleaf: Audience was investors, partners, and other stakeholders. Much of the social media efforts were focused around press releases, media features, and other official company updates. Tone was corporate, serious, and informational.

Email Newsletters

Nextleaf: I handled the monthly company newsletter to investors, offering a recap of key highlights, press releases, media features, and any product or R&D developments. I used Mailchimp to set up the scheduling, worked with the designer for product renderings, and created the email banner images in Canva.

Next

Strategy + Campaigns