Events Management
Case study: In 2019 I helped plan, coordinate, and execute on an event titled “Behind the Brand”: a graduation showcase & panel event on ‘the creative economy of Vancouver’, as a celebration of my class’ achievements in our Fashion Marketing diploma program at KPU’s Wilson School of Design.
My contributions: I developed the creative brief (event name, concept, branding, target audience, objectives), sourced speakers/panelists and the photographer, coordinated the food & bev, wrote the script for the MC & Moderator roles, and finally moderated the panel in front of an audience of roughly 100 people (that’s me above with the microphone!),
Photos courtesy of Caleigh Mayer.
Events resume:
2024: Best Buy: Weekly campaign management for the in-store & online sale event experience.
2021: Cinesite: created a promotional poster & internal communications copy for an employee appreciation event (virtual magic show).
2020: KPUMA x NABS West’s Speed Networking Event: logistics coordination.
2019: Behind the Brand grad showcase: panel moderator, event strategist, & coordinator.
2016-2019: Vega & Urban Bella Marketing: experiential retail product demos & education at trade shows and stores.
Event Photo Gallery: “Behind The Brand”
The setup
Candy & snacks table - kept basic to accommodate most dietary restrictions as per my recommendation
Portfolio showcase table & gallery hall
Here I am (right hand side) moderating the panel of 3 creative business leaders for an audience of 100
Lacroix water station - healthier option that alleviated the need for several types of drinks
Graduates & artist biography wall
Graduation portfolio showcase & gallery hall
DJ Seko
Kelly, Nicole, & Komal managing the screen-printing station
Freebies table, courtesy of our panel contributors
Business cards, courtesy of our panel contributors
Attendees listening on the panel discussion
Our prof, Natasha, passing the mic for audience questions
Komal, our MC for the night making closing remarks
The planning committee: Myself, my graduating class, and our prof.
Event poster