Events Management
Case study: In 2019 I helped plan, coordinate, and execute on an event titled “Behind the Brand”: a graduation showcase & panel event on ‘the creative economy of Vancouver’, as a celebration of my class’ achievements in our Fashion Marketing diploma program at KPU’s Wilson School of Design.
My contributions: I developed the creative brief (event name, concept, branding, target audience, objectives), sourced speakers/panelists and the photographer, coordinated the food & bev, wrote the script for the MC & Moderator roles, and finally moderated the panel in front of an audience of roughly 100 people (that’s me above with the microphone!),
Photos courtesy of Caleigh Mayer.
2016-2018: Urban Bella Marketing demo rep: retail product demonstrations
2016-2019: Vega demo rep: retail product demonstrations & education sessions (worked individually & assisted in several trade shows).
2019: Behind the Brand grad showcase & panel event 2019: coordinator, strategist, & panel moderator.
2020: KPUMA x NABS West’s Speed Networking Event: logistics coordinator.
2021: Cinesite: created a promotional poster & internal communications copy for an employee appreciation event (virtual magic show).