Creating & Running Paid Advertisements

I have run ads on Google & Facebook’s platforms, tracked them & attributed successes via Google Analytics and MixPanel, and created the content & copy in Adobe CC & Canva.

Projects and contributions:

Perk Hero’s $1/$5/$10 campaign and their Weekly Deals campaign. Created visual content, updated the app (manually & worked with developers), wrote the ad copy, performed A/B testing, managed ad performance, used SEO practices to optimize webpages.
Applied university studies for the “Paper Label” brand): Created visual content, wrote ad copy, performed website optimization testing, evaluated SEO strategy

Please see samples below.

*Perk Hero’s $1/$5/$10 campaign was planned & executed by myself and my manager. Together, we brought together 20 vendors, 9 influencers, and worked cross-functionally with the company’s app developers to create new pages, perform UX testing, and launch functions for a contactless food ordering app (which later turned into an e-commerce platform).

*Perk Hero’s Weekly Deals campaign was a recurring customer incentive program (“deals”) intended to drive traffic to the newly-pivoted soft launch of the company’s e-commerce platform on their website & mobile application.