Marketing Strategy + Campaign Creation
Campaign creation and execution for app-based user generation
Work samples of marketing strategies and campaigns including graphics, in-house promotions, pitches, and articles from my time at Perk Hero (a Vancouver-based app that combines shopping with digital loyalty).
Sample of the copy and display that I curated within the Perk Hero app for the Zaatar W Zeit x Perk Hero promotion under our Weekly Deals campaign.
List of merchants involved in a campaign where after my team negotiated deals, I matched each merchant to an influencer to coordinate unique promo content.
Poster design for in-store display created for a promo collaboration with Zaatar W Zeit to advertise a lunch bundle deal through Perk hero. Created using Adobe Photoshop.
Sample from a larger pitch deck to Rain or Shine Ice cream for a $1 Ice Cream promotion, wherein Perk Hero would partially subsidize the deal with the ice cream shop to draw users to purchase through the app.
Final launch article with Daily Hive for Perk Hero's $1/$5/$10 deals campaign that I assisted in organizing. While I didn't write this article (this was commissioned to Daily Hive), I did edit throughout the revision process.
Influencer video for one of the partnered restaurants for the $5 co-sponsored deal on this promo. The CTA in the video instructed viewers to visit the Perk Hero app to claim the deal.