Video Production & Coordination
I have both created & coordinated others to execute on branded video content for social media, web, & retail that stands out, educates, and tells a story that captivates new & existing audiences alike.
The Granville Island Pet Treatery: Reels
I created (developed concepts, filmed, wrote, & executed) several reels as part of a larger content strategy to promote a variety of areas for the natural pet treat brand. Content topics included brand developments (a new popup shop & pet vending machine), product features for educational purposes, behind-the-scenes storylines to create intrigue, & lifestyle content to humanize the brand.
Audience was pet-owner consumers who prefer natural food options for their dogs & cats.
Glacial Gold: Reels
I coordinated (developed creative briefs, wrote the copy, directed the creative development, worked cross-functionally) with a team of 3 graphic designers to create custom-branded animations as a lighthearted way to approach brand education & customer connections while following Canada’s strict regulations surrounding the promotion of cannabi$. Audience was high-tolerance consumers who preferred a high-potency, synthetic-free cannabi$ experience.
Glacial Gold: In-store TV display at BCCS
To promote a new product in Glacial Gold’s assortment, I coordinated with my team’s designers to design an eye-catching digital poster that fit the specs for display at select BC Cannabi$ Stores across the province. The objective was to bring attention to the fact that a 3:1 CBD ratio (difficult to find in-market) was designed for ‘anytime’ use, and that it was also potent - ideal for high-tolerance consumers looking to relax & recover. The end result meant that thousands of customers were introduced to Glacial Gold via TVs mounted to the wall at BCCS stores.