Power of My People
An e-commerce photoshoot that sought to communicate the simple elegance that emanates from linen garments. Power of My People is a locally-made slow fashion brand that focuses entirely on linen, so representing the ease, fluidity, comfort, and natural beauty of the material was paramount.
The brand targeted higher-income working professionals who valued garments that were easy to style, and could easily translate from the home to the office, so we kept makeup & accessories neutral to allow the versatility of the clothing to come through.
